This is an evaluation of human factors applied to a novelty food item: Paqui’s “One Chip Challenge.”
Consider these human factors:
Physical Factors
Packaging:
- Casket shaped box, with thumb-sized semicircular cutouts
- Single envelope, with tear-open notch for easy opening
Cognitive Factors
Graphics:
- Grim Reaper and red skull imagery to emphasize spicy content
- Interior and exterior text warn users of what to expect
Emotional Factors
Experience:
- The anticipation of something spicy
- Discomfort, pain, endorphins
- Relief and a sense of accomplishment